Telephone Systems for Sales and Customer Service Integrate Sales and Customer Service with CRM-enabled Business Telephone Systems
Article by David Nalin
Sales and customer service reach their potential when they are integrated rather than segregated. CRM-enabled business telephone systems create a network of opportunities to increase sales, service and lifetime customer relationships. Telephone systems for businesses that divide sales and customer service are doing a disservice to customers and the business itself. A customer relationship is the backbone of customer acquisition. Customer relationship management through CRM software will facilitate faster spreadsheet-sharing and data-exchange ? but sales forces and customer service staffs cannot reach their potential without a CRM-enabled business telephone system that integrates sales and customer service. Sharing customer data enterprise-wide with a CRM-enabled telephone system brings a customer-centric business to a new level that heightens the customer experience and knocks out the competition.
Customer information is one of the most valuable resources a business can have, and a lifetime customer is a prized and profitable asset. The sales force is responsible for customer acquisition and the customer service department is responsible for customer satisfaction ? however, it is the business enterprise that is responsible for creating lifetime customers.
Lifetime customer acquisition can only be won through communication. Communication is needed whether the customer defaults to a business through price, customer service or location. Every communicative moment must be approached as an opportunity for relationship-development and sales. Sales professionals should be able to provide customer satisfaction, and customer service representatives should be able to upsell, cross-sell and enhance a customer relationship. Telephone systems with CRM enable businesses to improve customer acquisition through not only the sales department, but also customer service, technical support, billing, accounting and others.
Deploying enterprise-wide CRM telephone systems are a cost-effective way to increase resources and profits. With a CRM-enabled telephone system, each member of every department that is in contact with a customer contributes to building the customer information database and contributes to developing a profitable lifetime customer relationship. Customer acquisition information is not lost with employee turnover, information is exchanged faster, and business strategies can be developed and deployed with a higher probability of accuracy and success.
Business telephone systems that take advantage of wireless technology, money-saving voice over Internet technology, mobile phone systems and Internet applications can be implemented to be as universal or as unique as your business demands. Customer relationship management systems can be integrated across multiple platforms and networked through all departments with business telephone systems. Sales, marketing, customer service and technical support can use a variety of media and formats to reach customers, communicate with customers, and exchange information. Voice, PC, text, cell phones, smartphones, pictures, videos, spreadsheets, documents, slideshows, meetings and interviews can be incorporated into business operations to rapidly exchange information to support customer relationship management, activate sales and marketing strategies, and enhance the customer experience.
Telephone systems that don?t service the customer or the business beyond an easily-forgotten voice conversation are limiting the sales potential of your sales staff, your customer service representatives, and every other employee that communicates with customers. Telephone systems for customer-centric businesses need to be CRM-enabled and enterprise-wide to build the resources a business needs to capture the profit-bearing lifetime customer. Customer relationship management systems thrive inside networked business telephone systems. CRM-enabled telephone systems will keep new customers walking away from your competitors and your prized-possessions networked with you.
About the Author
MOBILEOFFICE is a voip provider, who offers unified business phone systems, telephone systems and voip phone systems to help your business connect and collaborate.
Posted by Dan on Sunday, June 12, 2011 at 5:17 pm?
Filed under Telephone Systems ? Tagged with business, Business Enterprise, Business Telephone System, Business Telephone Systems, CRMenabled, Customer, Customer Acquisition, Customer Data, Customer Experience, Customer Relationship Management, Customer Relationships, Customer Satisfaction, Customer Service Department, Customer Service Representatives, Data Exchange, Disservice, Integrate, Lifetime Customer, Lifetime Customers, Nalin, Relationship Development, sales, Sales Professionals, service, Service Staffs, systems, Telephone Systems, Valuable Resources
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